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VIDEO PRODUCTION PROCESS SOFTWARE

Next up in the video production process: scripting. Pre-production Scripting: Find your voice While brainstorming, you should feel comfortable throwing out a bunch of bad ideas before arriving at the right one.

We needed to be able to reuse some time-intensive shots.

We had seven videos to make, so we couldn’t be too bespoke or out-of-the-box.

We wanted to be as quick and concise as possible in the video script.

We wanted to frontload the video with as much information and brand personality as possible.

Since they just signed up at Wistia, they probably wanted to get right into their Wistia account.

We also knew that we didn’t have the audience’s attention.

We decided these videos needed to be pretty glossy.

Going back to our Welcome to Wistia example, here’s how we thought about these videos while brainstorming:

Land on your top ideas and continue to refine them.

Find other videos that you’ve done or seen to serve as inspiration.

Should you reuse a concept you’ve done before?.

Should this be a bespoke, out-of-the-box video concept?.

Do you have the viewer’s attention, or are you competing for their attention?.

How much gloss and production value does this video need?.

How much time do you have for this project?.

Here’s what you should consider while brainstorming and what you can do to stay on track: When you land on your top ideas, continue refining them until they align with your vision. Take into account your audience, the level of production value you’re aiming for, and whether you’re competing for your audience’s attention or if you have it already. When brainstorming, look at other videos you’ve done or ones that’ve caught your eye to serve as a starting point. These factors determine the scope of ideas you can execute and the level of creativity you can bring to the table. Brainstorm: Generate ideasīefore brainstorming ideas, consider your video project budget and timeline.

VIDEO PRODUCTION PROCESS SOFTWARE

With this approach, the use of video could have a real impact on the first impression new customers have when they enter our software for the first time. For this particular project, we needed seven iterations of the video to welcome users to their Wistia accounts and cater to their specific plans (we have seven plan types for different video needs). While this example may be extreme, it demonstrates how a well-crafted creative brief can drive tactical and strategic video marketing efforts to grow your business. But if you have a month, it could be doable with the right budget and coordination! For example, if your deadline is only a day away, it’s unrealistic to plan a shoot from the Grand Canyon. What is the rough message you’re trying to get across?Īs we mentioned, nailing down your deadline is super important because your entire production revolves around it.Here are the questions you should answer in your creative brief: Its collaborative functionality helps keep everyone on the same page. We at Wistia use Google Docs to create and refine our creative briefs. Most importantly, it sets the deadline and helps determine the scope of your project. Once you have your strategy in place, it’s time to craft a creative brief to guide your video vision.Ī solid brief should include your target audience, video specs (horizontal, portrait, landscape, or square), ideal length, and key message. To achieve this objective and to give our brand a more personal touch, we chose to use video as our medium. The video would appear in a Pendo modal, showcasing our human brand while helping customers realize the value of their new Wistia plan. Is video the right execution for the strategy?įor example, a project stakeholder asked our video team to create a short welcome video for new Wistia customers who sign in to their account for the first time.Will the video be used as a design asset?.Will the video accompany a blog post or piece of content?.Will the video be used to communicate a message?.Will the video be part of a larger campaign?.Will the video provide information on a web page?.What is the problem you’re trying to solve?.Here are some questions for you to answer that’ll help you get clear on your strategy: Ask yourself: “Will video help solve our problem?” Whether it’s for your website, marketing campaign, or messaging, take a moment to consider if video is the best medium to achieve your goals. To kick off the video production process, define your strategy and goals.